The culmination of a year’s exhibition design for this exciting, international, mobile marketing company, July 15th saw the launch of a complete new look for Upstream. In just over 6 weeks from initial briefing, Summer completed a full rebranding excercise – from new logotype and colour pallete, through to brand guidelines, stationery for each overseas office, presentation templates and website development consultancy.
‘Promote our brand, enhance our brand, and make our brand as visible as possible at this years eminent mobile communications event – oh and we would like the central feature to be a sports car’. That was the direction we were given from the client.
From the outset this project was great fun – not only did we have to focus on brand communication; we also had to design a solution that provoked a ‘wow’ response together with supporting collateral.
The end result was as polished as the black glossy finish, and was the talk of the show.
Summer Creative is proud to announce a new working partnership over the next three years with Mattel for Brand Licensing Europe, starting at this year’s event.
“Fantastic news! We won this project against stiff opposition and are privileged to be able to work with such iconic brands as Barbie, Hot Wheels and Fisher Price. . . . and not forgetting Ken” Jerry Harrison, Creative Director